Author: Duncan Price

SEO For Builders and Remodelers

You’ve mastered blueprints and brought remodeling dreams to life, but clients aren’t finding you. Smart SEO strategies grow your business by attracting targeted leads.

Showing up in Google search results based on real client intent builds trust and attracts quality leads. It requires a regular commitment of time to research and optimize content, build citations, and earn links. Keep reading the article below to learn more about SEO For Remodelers.

1. Keyword Research

remodel

Keyword research remains an essential element of SEO for builders and remodelers, helping them connect with their target audience by understanding how potential clients search for the services they offer. Tools like Google Keyword Planner, Ahrefs, and SEMrush can reveal a wealth of information about how often people search for specific terms as well as how competitive they are to rank for, helping builders determine which keywords to prioritize and target.

By focusing on keywords that are relevant to their business and the needs of their potential clients, builders can increase website traffic and gain a competitive edge over competitors that neglect these crucial marketing tactics. Rather than focusing on broad, generic terms such as “home remodeling” or “kitchen remodeling,” it is better to focus on long-tail keywords such as “metal roofing contractor,” “wood flooring installer,” or “custom cabinet maker.”

Using tools to assess search volume and competition can help builders develop an effective SEO strategy that maximizes return on investment. By targeting keywords that are searched frequently but have low competition, builders can maximize their chances of landing top positions on search engine results pages (SERPs).

One example of this is a medical practice we work with. When we initially performed our keyword research, they were targeting a handful of high-level keywords such as “spine surgeon” or “back pain.” When we later reviewed the competition level and volume for these terms, it became clear that they had to shift their strategy.

Instead of focusing on high-volume terms, they began to focus on long-tail keywords and answering questions that their prospective patients were searching for via their blog. This not only improved their search rankings, but also drove more qualified leads to their site.

2. On-Page Optimization

Search engine optimization (SEO) is a vital component to establishing a strong online presence and attracting remodeling clients. Two main types of SEO exist: on-page and off-page. While on-page SEO techniques are focused on enhancing website content, off-page SEO tactics focus on building credibility and authority through outside sources. Together, these strategies can improve rankings and overall website visibility.

On-page optimization involves making changes to the content on individual web pages to align with Google’s algorithms. This includes ensuring that keywords are naturally incorporated throughout the title, headers, and meta descriptions to boost visibility and search engine ranking potential. It also focuses on page structure, loading speed, and internal linking to distribute page rank. On-page SEO is a powerful tool for improving website visibility and creating more qualified traffic, but it takes time to implement properly.

Remodeling companies should create informative, engaging, and keyword-rich website content that satisfies the needs of their target audience. This content can include articles, blog posts, images, videos, and local listings. In addition, downloadable resources like free remodeling checklists and guides can increase site traffic and serve as lead magnets for email newsletters.

Performing periodic on-page optimization audits is a great way to keep your content up-to-date and optimized for search engines. The on-page SEO checker from Semrush can help you identify areas that need improvement and offers tips for boosting your content. Additionally, a content audit can help you spot any errors in your HTML code and fix them quickly to improve site speed and prevent error-prone pages from impacting your rankings.

3. Content Creation

A key element of SEO for contractors is content creation. This involves creating informative, engaging content that attracts potential clients and showcases your expertise. It can include blog posts, video, and more. The content should be optimized with keywords to boost search engine visibility. It should also be formatted to fit social media platforms, such as Facebook and Instagram. Tools like Pictory can be used to create engaging videos, while apps like Canva can help you design and enhance visuals.

Content can be targeted to specific client needs by using keywords in your titles and meta descriptions. It can also be structured to answer common questions, which increases your chances of appearing in featured snippets. Finally, it can be designed to improve user experience by ensuring that your website loads quickly and has a clean, clear design.

Basement remodeling contractors can benefit from a tailored SEO strategy that includes on-page optimization and content creation. It can also include local SEO, which optimizes your online presence to attract people in your service area. This includes creating a Google Business Profile, encouraging positive reviews, and ensuring that your contact information is consistent across online directories. A well-implemented SEO strategy can reduce the dependency on paid ads, improve quality leads, and help you build trust with potential customers.

4. Link Building

Backlinks are a critical part of off-page SEO and help search engines determine your website’s authority. They’re like votes of confidence, and the more quality backlinks your site has, the higher it will rank in SERPs. But it’s not just the quantity of backlinks that counts; it’s the quality and relevance of those links.

For example, a relevant link from a website that is closely related to your own is more valuable than one from an irrelevant page. Furthermore, the anchor text of a backlink can have an impact on its value. The use of keywords in the anchor text demonstrates to search engines that the linked content is important. Additionally, links with a high domain authority (DA) carry more weight than those with a lower DA.

A comprehensive link building strategy should also include social media marketing and guest blogging to build relationships with other webmasters. These tactics can lead to a wide variety of natural backlinks and improve your visibility in the search engine results pages. However, it’s important to avoid spammy or black hat methods when engaging in these activities.

Internal linking is another effective off-page SEO tactic that can boost your ranking. By creating a natural hierarchy of pages within your website, you can increase the discoverability of older content and reinforce the thematic connections between different pages.

For example, linking a blog post about copper piping to a page that discusses your company’s energy-saving electrical solutions reinforces the topicality of both pieces. Additionally, linking to pages on other websites demonstrates the relevance of your content and helps to establish your brand as an expert in your field. Despite the fact that most social media links are “nofollow” and do not pass authority, they can still drive traffic and increase visibility, highlighting the need for a diverse link building strategy.

5. Monitoring

Search engine algorithms are constantly changing, and what worked in the past may not be as effective in 2024. This means that it’s important to regularly monitor your SEO performance and make necessary adjustments to maintain or improve your rankings.

Track website traffic and user behavior using analytics tools like Google Business Insights or Google Search Console. Use tools like Ahrefs and SEMrush to track backlinks, identify issues, and monitor competitor activity.

Create pages dedicated to showcasing your remodeling work, including high-quality before-and-after photos, project descriptions, and client testimonials. This will help you establish your expertise and attract potential clients while boosting your SEO rankings.

Window Cleaning Tips

Window Cleaning requires a bit of skill to get the results you want. Start by having a squeegee, and a lint-free cloth or newspaper.

Window Cleaning

For bigger windows, professionals recommend a snake technique. Starting in one corner of the window, pull the squeegee across the whole window, wiping the rubber blade clean between each pass.

The humble squeegee is one of the most important tools in your window cleaning arsenal. First used by sailors to clean windows on weathered ships, it’s since become a standard household item that’s essential for keeping your glass clear. It’s also a great way to get the job done quickly, without leaving streaks or spots behind.

Start by washing the glass with plenty of clean, soapy water. Any kitchen dish liquid will do the trick, but if you’re concerned about pollutants and bird excrement on your windows, use a 100-percent biodegradable soap that won’t harm plants outside or toddlers and pets who might touch the window sills inside.

When you’re ready to squeegee, wipe the rubber blade of your squeegee with a lint-free cloth or hand towel. Then, begin at the top of the window and work down to the bottom. Always work in an S-shape and wipe the squeegee between strokes to remove any residue and prevent dry spots from developing.

If you need to, move the squeegee handle up and down to shift the position of the blade. This will help you to reach hard-to-reach spots that are just out of your comfort zone. You can also try using the fanning technique, which is a quick overlapping stroke that you’ll need to practice to master.

Don’t use paper towels or newspapers, as they can leave lint streaks on the glass. Instead, use a lint-free microfiber cloth or rag that you can easily wash and reuse.

A squeegee should be easy to grip and comfortable in your hand. It’s a lot of pressure when you’re removing all that soapy water, so make sure the handle feels good in your hands and fits nicely in your handhole. Professional window cleaners often prefer a lightweight, aluminum squeegee that they can carry around all day without hurting their back or wrists.

If you’re serious about your window cleaning and want the best results possible, invest in a high-quality squeegee and wiper blades. These can be found at your local hardware store or a specialist window cleaning supplies shop.

Apply a Soapy Solution

If you don’t use a soapy solution to wash windows, you won’t be able to remove all the dirt and grime. The best window cleaning solution is one part white vinegar to ten parts water, as vinegar is an effective grime-cutting agent and the mixture produces no streaks. Add a bit of dish soap, such as Dawn, to the vinegar solution and you have an even more powerful cleaner with added grease-defeating properties. Distilled water is preferable because it doesn’t leave hard-water spots or mineral buildup on the glass.

When you’re ready to clean the windows, apply the solution with a microfiber cloth or newsprint. Avoid paper towels, which can leave fibers behind, and scrubby sponges, which can scratch the windows. If you don’t have lint-free microfiber cloths, a lint-free rag or a piece of old flannel can be used to wipe the windows. Be sure to apply the cleaner evenly, starting at the top and working down the windows, if applicable. When finished, be sure to rinse off the solution residue with a garden hose and then buff the windows with a dry microfiber cloth.

You can also buy special glass cleaner for windows that doesn’t have a harsh chemical smell and provides a good, even streak-free clean. Alternatively, you can make your own DIY window-cleaning solution by mixing equal parts white vinegar and warm water in a bucket. Add a bit of mild dish soap, such as Dawn, to the solution for extra cleaning power and grease-defeating ability. Pour the mixture into a spray bottle and label it. Store it in a cool, safe spot where children and pets can’t reach.

Don’t forget to clean the window screens when washing your windows, too. To do so, mix a quarter cup of dish soap and water in a bucket, then soak the screens with the solution and squeegee off all the dirt. Be sure to rinse the screens well so that the water doesn’t leave a sticky residue on them. Once the screen is rinsed, let it dry completely before reinstalling it on your sparkling clean windows.

Loosen Sticky Residue

Sticky residues are often the cause of obstinate stains that don’t easily disappear from windows and other glass surfaces. They may be the leftovers of clingy film decorations, stickers or glues, or even paint, tar or silicon caulking byproducts. Some residues can be solved by using soapy water, but others require the action of solvents and stronger detergents. Removing stubborn stains is important not only for aesthetic reasons, but also because they can obscure our view and attract dirt and dust particles that are hard to remove.

Before trying chemical or commercial cleaners, try applying some heat to the affected area of the window glass. This can loosen the sticky residue and make it easier to remove with a plastic scraper or old credit card. Rubbing alcohol and nail polish remover can also be used to loosen residues. Apply them to a cloth or a piece of paper and press onto the sticky spot, letting it sit for about a minute or so.

Once the residue is loosened, you can scrape it off with a plastic scraper or a razor blade. When scraping, use a sharp blade and a smooth, rather than slicing, motion to avoid scratching the glass surface. If you don’t want to risk scratching the glass or if these options have failed, try using a product designed for cleaning grease and oil from metals and plastics. These can usually be purchased from hardware stores.

Another option is to soak the glass in a solution of equal parts water and vinegar. Leave it to rest for a few minutes before rubbing the residue with a non-abrasive scrub pad. When the residue is gone, you can rinse off the glass with a power washer that’s equipped with a soap dispenser. Be sure to choose a soap that’s safe for the type of power washer you have and follow the manufacturer’s instructions. Then, dry the glass with a soft cloth to prevent spots or streaking. The cleaning process can be time consuming, but it is worth the effort to get rid of stubborn residues that can spoil the appearance and diminish the function of the windows.

Dry the Glass

When you’re done wiping down windows, make sure to dry them thoroughly before squeegeeing. Doing this eliminates water spots and helps prevent smudges and streaks from forming. One way to do this is to use a paper towel or microfiber cloth to wipe down each window. Another option is to crumple up a piece of newspaper and wipe the windows down with it. This will absorb any remaining moisture and help your squeegee leave the glass with a streak-free shine.

For smudges that won’t go away with soapy water or a squeegee, try using mineral spirits or Pine-Sol. Both are non-abrasive and will help break down stuck-on residues without scratching the glass or frames. Just be sure to follow the manufacturer’s instructions for safe and effective use.

There are also a number of specialty products available to remove stubborn stains from glass. For example, a specialized cleaning solution can be applied with a sponge or cloth to dissolve paint specks and labels from glass windows and doors. These specialized cleaners are designed to be used sparingly and are typically recommended by professional window cleaners as a last resort for particularly difficult stains.

In addition to a variety of cleaning solutions, there are many types of equipment that can be used to clean glass windows and doors. Supported scaffolding, which is a temporary platform workers can stand on that rests on a surface below rather than hanging from above like suspended scaffolding, is often used to reach higher windows and is commonly found in commercial settings. For windows that are hard to reach, you may also want to consider a telescoping pole that can extend more than five feet and is used for washing high windows.

If you have glass that is very cloudy, you can use white vinegar to clean it. This natural and safe cleaner can dissolving mineral deposits, breaks down grime, and leaves fewer streaks than some commercial cleaners. To use distilled white vinegar, mix equal parts with water and spray the solution onto the glass. Wipe down the glass and rinse well with a lint-free cloth before drying it. For especially tough stains, you can also try using isopropyl alcohol or baking soda on the spot.

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