You’ve mastered blueprints and brought remodeling dreams to life, but clients aren’t finding you. Smart SEO strategies grow your business by attracting targeted leads.
Showing up in Google search results based on real client intent builds trust and attracts quality leads. It requires a regular commitment of time to research and optimize content, build citations, and earn links. Keep reading the article below to learn more about SEO For Remodelers.
1. Keyword Research

Keyword research remains an essential element of SEO for builders and remodelers, helping them connect with their target audience by understanding how potential clients search for the services they offer. Tools like Google Keyword Planner, Ahrefs, and SEMrush can reveal a wealth of information about how often people search for specific terms as well as how competitive they are to rank for, helping builders determine which keywords to prioritize and target.
By focusing on keywords that are relevant to their business and the needs of their potential clients, builders can increase website traffic and gain a competitive edge over competitors that neglect these crucial marketing tactics. Rather than focusing on broad, generic terms such as “home remodeling” or “kitchen remodeling,” it is better to focus on long-tail keywords such as “metal roofing contractor,” “wood flooring installer,” or “custom cabinet maker.”
Using tools to assess search volume and competition can help builders develop an effective SEO strategy that maximizes return on investment. By targeting keywords that are searched frequently but have low competition, builders can maximize their chances of landing top positions on search engine results pages (SERPs).
One example of this is a medical practice we work with. When we initially performed our keyword research, they were targeting a handful of high-level keywords such as “spine surgeon” or “back pain.” When we later reviewed the competition level and volume for these terms, it became clear that they had to shift their strategy.
Instead of focusing on high-volume terms, they began to focus on long-tail keywords and answering questions that their prospective patients were searching for via their blog. This not only improved their search rankings, but also drove more qualified leads to their site.
2. On-Page Optimization
Search engine optimization (SEO) is a vital component to establishing a strong online presence and attracting remodeling clients. Two main types of SEO exist: on-page and off-page. While on-page SEO techniques are focused on enhancing website content, off-page SEO tactics focus on building credibility and authority through outside sources. Together, these strategies can improve rankings and overall website visibility.
On-page optimization involves making changes to the content on individual web pages to align with Google’s algorithms. This includes ensuring that keywords are naturally incorporated throughout the title, headers, and meta descriptions to boost visibility and search engine ranking potential. It also focuses on page structure, loading speed, and internal linking to distribute page rank. On-page SEO is a powerful tool for improving website visibility and creating more qualified traffic, but it takes time to implement properly.
Remodeling companies should create informative, engaging, and keyword-rich website content that satisfies the needs of their target audience. This content can include articles, blog posts, images, videos, and local listings. In addition, downloadable resources like free remodeling checklists and guides can increase site traffic and serve as lead magnets for email newsletters.
Performing periodic on-page optimization audits is a great way to keep your content up-to-date and optimized for search engines. The on-page SEO checker from Semrush can help you identify areas that need improvement and offers tips for boosting your content. Additionally, a content audit can help you spot any errors in your HTML code and fix them quickly to improve site speed and prevent error-prone pages from impacting your rankings.
3. Content Creation
A key element of SEO for contractors is content creation. This involves creating informative, engaging content that attracts potential clients and showcases your expertise. It can include blog posts, video, and more. The content should be optimized with keywords to boost search engine visibility. It should also be formatted to fit social media platforms, such as Facebook and Instagram. Tools like Pictory can be used to create engaging videos, while apps like Canva can help you design and enhance visuals.
Content can be targeted to specific client needs by using keywords in your titles and meta descriptions. It can also be structured to answer common questions, which increases your chances of appearing in featured snippets. Finally, it can be designed to improve user experience by ensuring that your website loads quickly and has a clean, clear design.
Basement remodeling contractors can benefit from a tailored SEO strategy that includes on-page optimization and content creation. It can also include local SEO, which optimizes your online presence to attract people in your service area. This includes creating a Google Business Profile, encouraging positive reviews, and ensuring that your contact information is consistent across online directories. A well-implemented SEO strategy can reduce the dependency on paid ads, improve quality leads, and help you build trust with potential customers.
4. Link Building
Backlinks are a critical part of off-page SEO and help search engines determine your website’s authority. They’re like votes of confidence, and the more quality backlinks your site has, the higher it will rank in SERPs. But it’s not just the quantity of backlinks that counts; it’s the quality and relevance of those links.
For example, a relevant link from a website that is closely related to your own is more valuable than one from an irrelevant page. Furthermore, the anchor text of a backlink can have an impact on its value. The use of keywords in the anchor text demonstrates to search engines that the linked content is important. Additionally, links with a high domain authority (DA) carry more weight than those with a lower DA.
A comprehensive link building strategy should also include social media marketing and guest blogging to build relationships with other webmasters. These tactics can lead to a wide variety of natural backlinks and improve your visibility in the search engine results pages. However, it’s important to avoid spammy or black hat methods when engaging in these activities.
Internal linking is another effective off-page SEO tactic that can boost your ranking. By creating a natural hierarchy of pages within your website, you can increase the discoverability of older content and reinforce the thematic connections between different pages.
For example, linking a blog post about copper piping to a page that discusses your company’s energy-saving electrical solutions reinforces the topicality of both pieces. Additionally, linking to pages on other websites demonstrates the relevance of your content and helps to establish your brand as an expert in your field. Despite the fact that most social media links are “nofollow” and do not pass authority, they can still drive traffic and increase visibility, highlighting the need for a diverse link building strategy.
5. Monitoring
Search engine algorithms are constantly changing, and what worked in the past may not be as effective in 2024. This means that it’s important to regularly monitor your SEO performance and make necessary adjustments to maintain or improve your rankings.
Track website traffic and user behavior using analytics tools like Google Business Insights or Google Search Console. Use tools like Ahrefs and SEMrush to track backlinks, identify issues, and monitor competitor activity.
Create pages dedicated to showcasing your remodeling work, including high-quality before-and-after photos, project descriptions, and client testimonials. This will help you establish your expertise and attract potential clients while boosting your SEO rankings.